Anua
Origin: South Korea
Known for: Heartleaf (Houttuynia cordata), calming toner, Peach 77 Niacin
The Story Behind Anua
Anua has emerged as one of the most exciting brands in the new wave of K-beauty, built around the concept that skincare should prioritize comfort over complexity. Their signature ingredient is heartleaf (Houttuynia cordata), a medicinal herb used in traditional Korean and Chinese medicine for centuries, known for its powerful anti-inflammatory and antibacterial properties. The Heartleaf 77% Soothing Toner became an instant classic for calming angry, red, breakout-prone skin with a minimal, non-irritating formula. Anua expanded their range with the Peach 77 Niacin Essence Toner, combining peach extract with niacinamide for brightening, and a growing line of heartleaf-based products. Anua represents the growing trend of single-hero-ingredient brands that do one thing exceptionally well rather than trying to be everything to everyone.
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Anua FAQ
What does heartleaf do for skin? ▾
Heartleaf (Houttuynia cordata) is a potent anti-inflammatory and antibacterial herb. It calms redness, reduces acne-causing bacteria, soothes irritated skin, and helps regulate sebum production. Anua's 77% concentration delivers these benefits at clinical strength.
Is Anua Heartleaf Toner good for acne? ▾
Yes — the anti-inflammatory and antibacterial properties of heartleaf make this toner excellent for acne-prone skin. It calms active breakouts, reduces redness, and helps prevent new ones without drying or irritating the skin.
Can I use Anua with other active ingredients? ▾
Yes — the Heartleaf Toner is gentle and pairs well with BHA, niacinamide, retinol, and vitamin C. It's often used as a calming buffer between stronger actives.