Banila Co
Origin: South Korea
Known for: Clean It Zero cleansing balm, makeup-removing balms
The Story Behind Banila Co
Banila Co revolutionized the way people cleanse their faces when they launched Clean It Zero in 2012. Before Banila Co, oil cleansing meant messy liquid oils that dripped everywhere and left skin feeling greasy. Clean It Zero transformed cleansing oil into a solid balm that melts on contact with skin, dissolves makeup and sunscreen effortlessly, and rinses clean with water — no oily residue, no second cleanse needed (though it's still recommended). The original sherbet-texture formula spawned an entire category of cleansing balms, with competitors rushing to create their own versions. Banila Co has since expanded into multiple Clean It Zero variants (Nourishing, Purifying, Revitalizing) and a full range of makeup and skincare. But their legacy is secure: they made the first step of every skincare routine actually enjoyable.
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Banila Co FAQ
What is a cleansing balm? ▾
A cleansing balm is a solid oil-based cleanser that melts into a liquid oil when massaged onto dry skin. It dissolves makeup, sunscreen, and excess sebum, then emulsifies with water to rinse clean. Banila Co's Clean It Zero pioneered this format.
Do I need to double cleanse after Clean It Zero? ▾
While Clean It Zero is designed to rinse clean, dermatologists still recommend following with a water-based cleanser (double cleansing) to remove any residual oil and ensure your skin is thoroughly clean, especially if you're acne-prone.
Which Clean It Zero variant is best for me? ▾
Original (pink) for normal/combo skin, Nourishing (purple) for dry/mature skin, Purifying (blue) for oily/acne-prone skin, and Revitalizing (green) for dull/tired skin. Each variant adjusts the oil base and adds targeted ingredients.