Beauty of Joseon
Origin: South Korea
Known for: Sunscreen, ginseng, hanbang (traditional Korean herbal medicine)
The Story Behind Beauty of Joseon
Beauty of Joseon draws inspiration from the skincare secrets of Korean royal court women, documented in a historic text called 'Gyuhap Chongsu' — a beauty encyclopedia from the Joseon Dynasty. Founded in 2018, the brand reinterprets traditional hanbang ingredients like ginseng, rice, and green plum for modern skincare. Their Relief Sun SPF50+ went mega-viral globally, earning praise for its glowy, no-white-cast finish that works beautifully on all skin tones. By bridging centuries-old Korean herbal wisdom with contemporary formulation science, Beauty of Joseon has become a gateway brand for K-beauty newcomers worldwide.
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Beauty of Joseon FAQ
Is Beauty of Joseon sunscreen good for dark skin? ▾
Yes — Relief Sun Rice + Probiotics SPF50+ leaves no white cast, making it excellent for medium to deep skin tones. It gives a dewy, glowy finish rather than a matte one.
What does ginseng do in skincare? ▾
Ginseng is rich in saponins and antioxidants. It boosts circulation, brightens dull skin, fights signs of aging, and helps improve skin elasticity. Beauty of Joseon uses red ginseng root water and extract in many of their products.
Is Beauty of Joseon a clean beauty brand? ▾
Beauty of Joseon focuses on hanbang (traditional Korean herbal) ingredients and avoids common irritants. They don't market themselves as 'clean beauty' specifically, but their formulations are gentle and ingredient-conscious.