Klairs
Origin: South Korea
Known for: Sensitive skin care, vitamin C, calming creams
The Story Behind Klairs
Klairs, a sub-brand of Wishtrend launched in 2010, was created specifically for sensitive skin. Their motto — 'Simple but enough' — reflects a philosophy of stripping formulations down to what truly works without irritating fragile skin barriers. The Supple Preparation Toner became an international bestseller for its ultra-hydrating, non-irritating formula, while their Freshly Juiced Vitamin C Drop introduced countless beginners to the world of vitamin C serums without the sting. Klairs also pioneered the Midnight Blue Calming Cream, using Guaiazulene to visibly reduce redness overnight. For anyone whose skin reacts to everything, Klairs is often the first brand dermatologists and skincare enthusiasts recommend.
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Klairs FAQ
Is Klairs good for sensitive skin? ▾
Absolutely — Klairs was built for sensitive skin. Their products avoid common irritants like artificial fragrance and essential oils (the unscented toner is a prime example), and their formulations prioritize barrier repair and gentle hydration.
Which Klairs product should I start with? ▾
The Supple Preparation Unscented Toner is the most universal starting point — it hydrates, balances pH, and layers beautifully under everything. If you want to address brightness, add the Freshly Juiced Vitamin Drop.
Does Klairs Vitamin C Serum work? ▾
Klairs Freshly Juiced Vitamin Drop contains 5% ascorbic acid — a gentle entry-level concentration. It brightens and evens skin tone over time without the irritation of higher-strength serums, making it ideal for sensitive skin or vitamin C beginners.