Purito
Origin: South Korea
Known for: Centella, barrier repair, reef-safe sunscreen
The Story Behind Purito
Purito takes its name from 'Puri' (purify) and 'TO' (together) — purify together with nature. Founded with environmental consciousness at its core, Purito became known for their Centella line, which uses cic愀 extract (also called cica) to calm and repair damaged skin. The brand faced controversy in 2021 when independent testing suggested their sunscreen SPF rating was lower than labeled, leading them to reformulate with rigorous third-party testing. This crisis became a turning point: Purito emerged with some of the most rigorously tested sunscreens in K-beauty, including the Daily Soft Touch SPF50+ and the reformulated centella sunscreens. Their B5 Panthenol Re-Barrier Cream and Oat Calming Gel have become dermatologist favorites for post-procedure and barrier-repair routines.
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Purito FAQ
Is Purito sunscreen reliable after the 2021 controversy? ▾
Yes — Purito completely reformulated their sunscreen line and now subjects all products to rigorous third-party SPF testing at multiple labs. Their current sunscreens are among the most thoroughly tested in K-beauty.
What does centella (cica) do for skin? ▾
Centella asiatica accelerates wound healing, reduces inflammation, strengthens the skin barrier, and soothes redness and irritation. It's ideal for sensitive, acne-prone, or compromised skin.
Is Purito reef-safe? ▾
Purito formulates their chemical sunscreens without oxybenzone and octinoxate, the UV filters most linked to coral reef damage. They market their sunscreens as reef-safe.